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Climb Online acquired by xDNA Group – creating leading global marketing agency with 130+ people

07 November 2022

xDNA, a global digital agency group, today announced that it has completed the acquisition of Climb Online, a commercial-first digital marketing agency founded by The Apprentice winner Mark Wright and Lord Sugar in 2015.

The acquisition further strengthens xDNA’s digital capabilities and brings the group to over 130 people globally, creating one of the largest full service digital marketing and software agencies in the UK.

Climb Online becomes the first business to successfully exit from the BBC Apprentice. Mark Wright, who will continue as a Shareholder of the group, commented: “I am incredibly proud of the agency Climb Online has become, and the success we have achieved for our team, clients, and partners. Through integrating Climb Online into the xDNA Group, the agency will continue its impressive growth and leading digital strategies for some of the world’s greatest brands. I am incredibly excited about the future of Climb Online and will be staying on as both a non-executive Director and Shareholder.”

Lord Sugar commented on the major milestone: “Climb Online has experienced rapid growth since Mark and I founded the business, and I’m so proud of what has been achieved. I look forward to seeing the next phase of growth with great interest, as this is a great example to all budding entrepreneurs of what can be possible.”

The expanded xDNA Group will operate out of the UK, Asia, the Middle East and North America, with further growth planned into Europe and Australia through both acquisitions and organic growth. xDNA, formed by entrepreneurs Mark Chambers and Richard Mavers, has experienced rapid growth over the past three years with an offering focused on complex design, development, and software engineering projects. Chambers and Mavers will work alongside Michael Bush, Climb Online’s Managing Director, to combine the groups offering.

Chambers, the Group’s Executive Chairman and Co-Founder concludes: “The combination of xDNA and Climb Online is extremely compelling – creating one of the largest full service digital and software agencies in the UK. We have some exciting expansion plans to continue to develop the group that will add true value to our clients across the globe. It is an exciting time for the team, and I’m looking forward to delivering further growth and success.”

About xDNA Group
xDNA is a global digital group that specialises in Digital, Design, Development and Software Engineering services. Founded in 2019, the Group now has locations in the UK, Asia and North America, and operates under the four brands of Fluid Studios, Big Reach and xDNA Interactive and Climb Online.

About Climb Online
Climb Online is a commercial-first digital agency specialising in SEO, Paid Media, Paid Social and Email Marketing. Based in London, the agency has delivered growth for global brands including TikTok, MADE, and many more.

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