Digital Growth with a Human Touch.
xDNA Group was founded with a simple belief: that people and technology together can achieve remarkable things.
We’re proud to be a group that’s:
- Employee-led through Climb, giving people ownership and voice.
- Globally connected with our Philippine-based xdnainteractive teams.
- Future-focused with BigReach’s AI-driven consultancy and tools.
We’re not just service providers. We’re collaborators, advisors, and builders who want your business to succeed as much as you do.
Firmly Ambitious Group; Crafted by Digital Pioneers
The xDNA Group was founded by digital experts Mark Chambers and Richard Mavers in 2019. Their vision to create globally accessible services, built around innovation and critical thinking, has reinvented what’s possible in the digital space.
The xDNA Group was founded by digital experts Mark Chambers and Richard Mavers in 2019. Their vision to create globally accessible services, built around innovation and critical thinking, has reinvented what’s possible in the digital space.
Culturally Aligned Services
Every design choice, piece of technology or use of language is tailored for specific parts of the world.
With teams based in Asia, America and Europe, every client is carefully guided by digital professionals who understand the nuance of each marketplace, so we’re certain results are gearing towards a positive impact, every single time.
Meet The Team at xDNA Group
Mark is co-founder of xDNA Group and is a veteran of over 30 years in the telecoms, software and digital sectors.
His experience spans all commercial operations across the Group and brings experience from managing a number of high-profile businesses across the UK and Asia.
Rich is co-founder of xDNA Group and has over 18 years of experience of running fast growth multinational marketing businesses, teams and campaigns across leading brands in various sectors.
Rich has steered xDNA Group to triple digit growth since its inception in the last three years and oversees all commercial and operational responsibility within the Group.
Tom joins xDNA’s broader group portfolio through his appointment as UK Managing Director of Climb (formerly Climb Online). He brings deep experience leading fast-growth agencies within the digital and marketing space, having held senior roles at Iris, Engine Group and GPC.
In this capacity, Tom works alongside the group’s executive leadership to sharpen strategy, expand UK operations, and drive integrated marketing performance and client growth.
Ashley joined xDNA Group over four years ago and most recently served as Group Technical Director. In his role as CTO, he now leads the company’s global technology strategy — overseeing infrastructure, software development, and innovation — to drive digital transformation across North America, Europe, the Middle East and Asia.
Ashley has been a central force in shaping xDNA’s technical direction, helping expand services, improve efficiency, and support growth from within.
6 Core Values That Shape xDNA
xDNA are fanatical about people who share the same devotion to excellence, passion and drive to be the very best.
Engagement
We encourage a collaborative process across all departments to maintain long-lasting workforce relations for stronger results.